Google Panda Algorithm Updation

Google Panda is the new and path-breaking algorithm update from Google and it is only to be expected that many may not be familiar with its nature and purpose. Of course, the fact remains that you can appreciate the true worth and significance of Google Panda as also its demerits only after you study its implications in detail. Google Panda is an innovative method whereby Google will be able to distinguish and weed out websites with substandard or plagiarized or inappropriate content. Google will also be able to suitably deal with ill-structured websites and web pages that have little or no merit and penalize sites that have high bounce rate, poor traffic, and lack of quality inbound links.

Curiously enough, Google has named this innovation after one of its engineers called Panda who was largely responsible for providing the necessary breakthrough to make this update come out in its present shape and form. Google claims that Google Panda will be ‘a redesigned document-level classifier’ that will bar spam on-page content from unjustly obtaining higher ranking. The new classifier will be quite effective in finding spam on individual web pages by identifying frequent use of spam words and the type of phrases often seen in cleverly crafted blogs. Hacked sites were a cause of great concern for Google last year and Google Panda will have improved capabilities to eliminate them.

Google Panda – A Timely Step

To know if you have been adversely affected by Google Panda, check your traffic status post 24th February and any decrease will indicate you are affected and you will find many of your URLs are removed from Google search engine purview. Of course, all is not lost as there are a couple of things you can do to repair the situation and get back into the reckoning.

Identify the pages that attract insignificant traffic and preferably submit those pages for URL removal Rewrite content avoiding plagiarism and duplicate content. You may thereafter present your site to Google for reconsideration. Also, try to promote your website on social network to minimize bounce rate.

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